Want to Get Top Dollar? Here’s How
I understand you want to sell on your own, and I will go out on a Limb to say you want to“Save the commission”. In most cases Real Estate Agents are going to do the same think you do. Post on the internet and wait for the buyer to show up. Anybody can sell anything, right?
Here’s the problem as I see it!
Why would you hire someone to do the same thing you’re doing for the same outcome and pocketing less money? Wouldn’t it make more sense to find a marketing strategy that’s different, so you’re not running with the pack. If I was selling my house, I would want to know if there was a better way. How can I standout over the competition. Market to Buyers that are looking for what I’m selling. Make sure I’m not leaving any money on the table. Everything is being done to insure I am getting TOP DOLLAR for my property. And able to review reports regarding statistics and feedback.
I am sharing with you what I do for my clients.
Below are the tools I use so my client’s property stands out over the competition and in return puts more money in your pocket. It’s not easy… you will need to spend some time on YouTube to learn how to advertise on the internet and Facebook. Build your property website, you need this for your landing page. Unless you have a website, that you can build code in your header, you won’t be able to capture the prospective buyer information. Therefor you won’t be able to direct market to them, just general marketing. If you want TOP DOLLAR, you must market to your audience that see’s the value in your product and willing to pay. If marketing and production wasn’t important, why does Apple and Amazon still do it.
Don’t Reduce your Price Yet
If your home isn’t selling as fast as you think it should, or before you cut the price… contact me so we can discuss if the price or the marketing is causing the problem. My experience tells me, you always start with the marketing to ensure you have the right Buyer that see’s value and not the tire kicker looking for a deal. I do have details below or if you have questions …
The Production and Presentation
We need to start with, ALL agents are NOT the same and there are some good one out there. I recommend you read what they write, get to know how they think. Are they innovators or sales people? Spending the last several months thinking about this, I have met and spoken to so many Sellers frustrated with the entire selling process, and mostly Realtors. Spending the time jotting down each one of their complaints or concerns. After spending hours on the phone or in person I started to see a pattern After months research I came to the conclusion, it’s not built yet. I’ve read so many books I think I have put Jeff Bezos , CEO Amazon first-born through his first two years of college…at Harvard no less.
There is so many…The way we market and advertise has changed drastically due the Internet and Social Media. Realtor’s still market and advertise the old way. Put it in the MLS, let the internet pick it up and pray someone buys it. They have not taken the time to improve their skills then determine what platform or technology they need to produce the outcome. I have read the best by the best in Marketing, Advertising, and Product Storytelling, Dan Kennedy by far is my favorite and the BEST! Daily, I keep researching, learning, designing and developing a better way of doing business. Ok, so now you developed your Storytelling and market skills what’s next?
Setting up the Presentation
Think of your house as and Apple product and you are Steve Jobs. Steve Jobs would NEVER stand up on stage without bringing in professionals. The masters of their craft, programmers, video production, lighting, and sound. He would even control the temperature in the room depending how he wanted the audience to feel throughout the production, I mean the presentation. He would develop his storyboard, he wasn’t so hung up what to say, more so on what he wanted his audience to feel. Their visual was the most important part of his presentation. He wasn’t selling a thing, he was selling a lifestyle. Yes, you could touch it and use it and that wasn’t good enough… you had to feel it. He would rehearse on stage for hours on end over for many weeks before a launch.
Why is the Launch so important?
In the movie “Steve Jobs”, the part that resonated with me before launched the “Mac, it had to say “HELLO” and it didn’t. They wanted him to fake it, & he didn’t care about the cost….on opening day it will say “HELLO” ! As leader and innovator, good wasn’t good enough. It must “Be Great” & do what no other product could do. He didn’t care about closing the deal to convince you buy. Steve wanted to open strong & get them at “HELLO”. He was building a culture shift not hardware shift. The rest is now history of course. He was every bit the innovator on so many levels, a true master to study when marketing a product. The launch is the most import part of your production…You MUST get it right!
Marketing Like Steve Jobs
Now think about putting your home on the market. Start with your storyboard, this is the critical point of your presentation. How should it look, what do you want to say, how do you want to make the buyer, your audience FEEL and make sure it’s clear. You must use visuals to support your point. Professional Pictures, Staging, Virtual Tour and any other tools that will make your property say “HELLO”. I don’t understand how agents can come over, sign the paperwork, put a sign in the yard and it’s in the Multiple Listing Service the next morning. Where are the stage hands, production masters, storyboard, product storytellers?
Who’s working on the production?
Sorry, to say…NO ONE! You end up in the multiple listing service and the internet looking like every other house and waiting for a buyer to show up. Understand, buyers start the buying process logically, they are thinking about location, mortgage and features. When do they actual buy? When the home fells right and they have an emotional attachment. 1st they have to have an emotional attachment online. Their 2nd showing is when they schedule and appointment to confirm their feelings. It makes them feel that their home. It’s important to keep your audience focused and be the Master of your story. We are saying “Hello”, so they need to feel the emotion. This is how we protect your interest to insure we are doing the marketing to get you Top Dollar.
So How Do You Start?
Find a Realtor that has a team to help the job done professionally and the production level. First you Stage your home. Maybe your home needs some help staging, or you need professional help from a stagger. they see things we won’t. They help set the visual story board. Next professional interior pictures, and drone shots of the exterior. Once the pictures are back, it takes a few days to prepare the virtual tour, and personal property website. It takes time to get the visual story right.
Next step the story.
I always prepare the story after I spend several hours going through each picture and getting a feel for the house. Your perspective changes when you spend time with each shot. You see and feel things you don’t notice when you walk through the home the 1st or 2nd time. I’m looking at the house the way the buyer will online and determining what feeling I want them to have. As a Seller selling your home, you can take certain views, or features for granted. With all the homes on the market when you purchased, why this one?
I do have a questionnaire
I ask that you to take the time and fill out what you find special about the feeling of your home. and it does take some time and thought. Sometimes you forget why you bought this house in the 1st place and the questionnaire will help with that. What emotions did you have? Remember, we are getting our audience to form a personal attachment and keeping them focused on your product, your house, and not someone else’s. It’s my opinion, be meticulous about the preparation, and scripting is everything. If you want to sell for Top Dollar, select the right production company that sells Real Estate.
Example of Excellent Marketing with Feeling
Remember the Chrysler Super Bowl add from 2011. The story, the emotions felt watching “Imported from Detroit”. The day after the Super Bowl, Chrysler was back on the map, not based on the product…it was story and the emotion those buyers felt. Watch this video and this all started with the story board….
We Work Differently
If you’re looking for a better way to sell your property, we have it. The short of version, Google and Facebook (the internet in general) collect search and buying habits. I am a Web and Google, Facebook Developer that designed this website as a marketing platform and can reverse engineer our targets. What this means, we can specifically target those buyers looking for a home like yours. We customize your marketing and advertising to capture the right audience, so your property stands out over your competition. Details…
Technology Used Differently
My favorite subject and it’s what I’m best at. As a Web Developer, Social Media Producer and Product Storyteller, this platform alone separates me from everyone else. There are very few agent Nationally can do what I do. The area of Technology alone is very detailed and required its own page. This is ever-living breathing entity as it’s always evolving based on the information we gather from Campaign Performance, and Ads. For detailed information on how we use Technology Differently….
Protect Our Client at All Cost!
We don’t see ourselves as Real Estate Agents at Team Tag It Sold, we see ourselves as defenders. Our focus is on “Our Clients” at all cost, and fight to serve your needs above our own. Thinking about where does this felling of protection come from? Being a single mother of 3 amazing children, I have a heightened sense of protection, them. I guess you would say, it’s just in my DNA, I don’t know how to do or be anything else….
I have dedicated a lot of time, research, Web Design and Development on this one subject for two reasons. To give Sellers like yourself an alternative to the same old process of selling real estate. The second reason, because I have a proven plan that works, my clients won’t end up on the expired list. The only down side to the plan is we must follow it A – Z and not skip a step. It is a production process that works. To find out more about the process …
There is a lot that goes into in pricing a home. 1st consideration will be homes sold and this is phase 1, I call Price Driven Approach. Phase 2, no 2 homes a alike and we will look at Value through the eyes of an appraiser, I call this the Value Driven Approach. To read more about the difference between the two….
Customize Our Communication
Well now that we built this amazing Marketing and Advertising Platform our next step was what information would I clients find useful and how do we communicate it. Well, we decided you need ALL the information. This task wasn’t going to be a simple because most of what we do is customized to you and we are using developer stats with the Social Media and the Internet, so they don’t give us reports o pass to you. So, we built it.
You will receive the standard reports we generate from the Public Platforms like Zillow|Trulia and Realtor.Com. We also use a Blast service for the internet called ListHub and receive a report weekly form them as well. The Multiple Listing Service doesn’t provide a report regarding buyers that reviewed your home from and email from their agent. So we provide you’re the information manually in a report. They do provide a report from Collaboration system once a week so you can see the status of buyers reviewing your property. For details…
Are you Thinking About Buying Too?…
For most of my client’s before they decide to Sell, they want to know what they can Buy. The internet is playing a significant role in the real estate transaction. When you use the public platform to search for homes in most cases the information is incorrect. When you are looking for that perfect home, it is frustrating when you find homes you wish to view and they sold 2 years ago, now off the market, pending contract, or worst yet you missed homes available for sale and not showing up in your search.
How we Solved the Search Problem
This was huge for us. We took 2 years of data from several different platforms including our clients to come up with the answer. We started with a company that was approved by our Multiple Listing Service to gather the information in one spot. The Company is unique and more advanced the most on the market. They allowed me to manipulate the accurate data based on how Buyer’s search for home and designed numerous ways to search including designing a true custom advance search. This search will also allow you to search for homes based on how long they have been on the market. I’ve designed and coded each search… Remember, I can customize any advance search fields for you. All you need to do is a request what you need.
You can now search better than a Realtor
All the information pulls from the Multiple Listing Service in real-time and you can set up an account to send email alerts as soon as that new property comes on the market that meets your criteria. You can also search for homes that have been on the market for on 1 days, there is a field for that. Also, if you would like to “Unlock Hidden Treasures”, these are homes that are not currently on market and Sellers may still want to sell. I have a couple of thousand in my database. Tell me what you are looking for and I will Unlock the Hidden Treasures or to find out more about what you need to know before you buy..
Now that you found that perfect home…
The next phase would be Negotiate Price and Terms based on facts. We use several different platforms to determine Price Value. The next step would be to take that information and based on features, condition, updates or lack thereof, we will come up with a range regarding Value.
It’s important to have an inspector with engineering background, excellent reports with pictures. If there are issues, we need to have an excellent report to share with the seller to support your position regarding negotiations on those items. It’s a hard for a Seller to dispute a fact; picture next to it a problem and a solution. You can also decide based on the inspection not to move forward with the purchase and void your contract
1st you need to shop around regarding cost to do business with the lender and what they charge and the interest rate. Keller mortgage offers to my Seller and Buyer Clients their Zero Plus Loan. They charge Zero Dollars in bank fee’s…PERIOD. The offer a $1,000 credit on purchases 150k or above. So pay yourself, either by bringing less money closing or buy down the rate.
Becoming a Web Developer and Publisher has been an amazing experience and looking forward to expanding Marketing and Advertising ideas. You see, it’s a must for me to find ways to put my clients on top and separating them from the pack. My coding experience has given me insight on how marketing and advertising works from the inside out. My clients will benefit from my knowledge and experience. I feel “We Impact Real Estate Differently”, I hope you agree.
Help me find My Perfect Home!
Tell me what you are looking for in your new home. I can custom design your search or map widgets.
Need Help with a mortgage?
Let us know what we can do to help you work your way through the selling puzzle.