Using Real Estate Technology Differently
At Team Tag It Sold we are a Web Development / Production Media company using technology differently to market and advertise more effectively by creating written, video, audio and content. Our Team is NOT “Post and Pray Realtor’s” in hopes someone will show up and buy the property. We use Technology to Impress! I have custom designed our production plan on several different platforms, no 2 homes are alike… why should your marketing plan?
Our BUSINESS RELIGION AND TECHNOLOGY
Most realtors don’t understand Technology from the inside out. How to market, what advertising works and more importantly what doesn’t. They don’t have a system they can track, or tell stories to sell their product. Most agents have a website to showcases houses and who they are. Most Realtors can’t use their website as a marketing and advertising distribution platform for their clients. After speaking to so many homeowners frustrated with process and Realtor’s after their home didn’t sell, they were right. We need to make a change based on our strengths and duplicate what we know that works. We are striving towards the goal on being the best in Web Development, Production and Content Writing. If I can’t use Technology at the highest level to separate me from the pack of Real Estate Agents, than how can I separate my client’s property to stand out over their competition. The ability to SHARE all content on the Tag It Sold website is huge. Someone see’s your blog, and they have a friend or family member thinking about moving they share. I need to market were they shop. They are our audience and I need to market to them in a way that feels personal. I play matchmaker to buyers looking for the perfect home. The information below are tools we use, as we work towards master craftsman in the field of Internet Production. The only way we are going to impact real estate and our community differently is with your help. Share your thoughts, experiences, recommendations, and idea. Our goal is Impacting Lives through Real Estate.
Team Tag it Sold Website–
Thinking about Buying?
This site was the 1st launched platform in Web Development and Production, by myself (Pam Sawyer) for many reasons. For Buyers looking for a new home, the internet is going to play a more key role moving forward in selling Real Estate. The frustrations start for buyers, when they use the national public search engines,the information is to broad and not specific to their needs. The math in their data Algorithm they publish is wrong and they get away with it claiming it’s an opinion. The problem, their opinion is not based on facts. Buyers find the information bogus, and many homes listed are no longer on the market, or Sold. The solution is to build a custom website that meets your specific needs. The beauty it this, you can pick up a phone and speak to someone to customize your search for you. The listing data we receive comes directly from the Multiple Listing Service, and you can sign up for instant updates. This site will help you search for your new home better than a Realtor, I custom designed it that way.
Thinking About Selling?
If you’re thinking about selling, or you tried selling before and the realtor failed, the next phase of the website is for you. Our growth has allowed us to evolve into smarter marketers and marketing with a very specific target Audience to meet Facebook, Bing and Google latest Algorithm changes. I know code, I know SEO (Search Engine Optimization) and SERP (search engine ranking place) and that puts your property in better place to stand out over the competition and create value. This is not just a website. This is a customized Marketing and Advertising platform, a distribution channel. For example, this page your reading now isn’t posted on the website just for you to read, its main function to share all over the internet and social platforms as a marketing tool. Buyers and Seller can share with their friends and family and the separation between us gets smaller and smaller. I aggressively attract interested parties to each other, think of me as a matchmaker for real estate. This is an interactive real estate social / internet marketing platform, not just a website.
Team Tag It Sold Blog / Website Pages-tagitsold.house/blog/
The website pages and blogs on this website to share the information on several different platforms. It is also designed for buyers new to the area and marketed not only Nationally but Internationally as well. Keep in mind, this is just another distribution channels that can market directly to buyers and keep them focused on what you have to offer. They say there is only “6 Degrees of Separation”. In 2008 Microsoft ran their data through a mathematical formula to test their reach. Their findings, the chain length was 6.6 hops translated to later to degrees. In 2016, Facebook reported their chain length was 3.5 degrees of separation. Thus in 2008, the Algorithm was born and Apple, Microsoft, Amazon, Google and Facebook have bridge that distribution gap. You now have several distribution platforms to market directly, and focus on those buyers looking for exactly what you’re selling. Therefore, I decided to research, design, build a Marketing and Advertising platforms that wasn’t like anything else on the market. I need that control to decrease my chain length of separation so you can reap the rewards.
Customized Advance Search
The website search functions I customized directly from Multiple Listing Service listing data. I designed the search area based on how buyers look for properties. The Advance Search I designed two ways. First, the details in the advance search allows you to select specific criteria what you are looking for in your new home. I’ve also added a field you can search from new homes on market day 2 days or less, you decide what that number is. Secondly, I designed the visual platform on how buyers expressed they want to see it? I designed it with a map search 1st and below the map are the details based on your criteria. If you are looking home by school district, I have information about the district as well as homes available for your review. If you don’t see it and want it, contact me. It’s time someone builds a special website for you that works!
As Web Developers we inserted code or pixel’s in our headers to track. This will also allow us to reverse engineer and seek out buyers that have searched the internet for their new home. The platform doesn’t matter- Facebook -Zillow- Realtor.com the source does….Goggle Chrome. Google tracks everything we search and our purchases…. including houses. We just code the reverse and market your home directly to those buyers that are looking for what your selling. There is no competition for them to compare to, like Zillow or Realtor.com. It is just hour house, getting them emotionally attached to your storyboard so they see and feel the value. What they see online is the 1st showing, when they schedule an appointment is the 2nd showing.
Gary Keller announced at the Keller Williams Family Reunion (our convention), we are moving towards being known as a Tech Company. They are working on Kelle, our AI (Artificial Intelligence) and new marketing platforms. The 1st capital outlay to move us to the a Technology Company was 48 Million. Inman announced , Keller Williams has built into their Technology fund 1 Billion, yes with a B, towards technology. After returning from Family Reunion I decided to get a jump on the new platform seeing it was right up my alley and revamped our business model. Team Tag It Sold is a Web Development / Production Company that specializes in Social Media & Internet Marketing and Product Storytelling. I can’t wait to see how these changes are going to help you in the future, and it starts this fall, 2017 based on the last announcement. Sign up if you would like me to send you the link and be the 1st to use KELLE.
The Production and Presentation
We need to start with, ALL agents are NOT the same and there are some good one out there. I recommend you read what they write, get to know how they think. Are they innovators or sales people. Spending the last several months thinking about this, I have met and spoken to so many Sellers frustrated with the entire selling process, and mostly Realtors. After spending hours on the phone or in person I started to see a pattern. Spending the time jotting down each one of their complaints or concerns, I spent the last 6 months researching & developing solutions that works. I’ve read so many books I think I have put Jeff Bezos , CEO Amazon first-born through his first two years of college…at Harvard no less. I have read the best by the best in Marketing, Advertising, and Product Storytelling. Everyday I keep researching, learning, designing and developing a better way of doing business. If you haven’t read Simon Sinek’s book “Start with Why” you are missing out. If you would like a sneak peek, check out the YouTube video from Ted Talk on Ted.Com. That’s why we believe we start with the storyboard and work through the process A to Z. We have a proven plan and we don’t deviate. That’s why we start with “Why”!
Setting up the Presentation
Think of your house as and Apple product and you are Steve Jobs. Steve Jobs would NEVER stand up on stage without bringing in professionals. The masters of their craft, programmers, video production, lighting, and sound. He would even control the temperature in the room depending how he wanted the audience to feel throughout the production, I mean the presentation. He would develop his storyboard, and not so hung up on what to say, more so on what he wanted his audience to feel. He wasn’t selling a thing, he was selling a lifestyle. Yes, you could touch it and use it and that wasn’t good enough… you had to feel it. He would rehearse on stage for hours end over for many weeks before a launch. In the movie Steve Jobs, the part that resonated with me as he was practicing for the launch of the Mac, Jobs was upset the computer wouldn’t speak when you turned it on. It had to say “HELLO”. Not fake it, he demanded and didn’t care how many engineers it took or the cost, on opening day it will say “HELLO” ! As leader and innovator, good wasn’t good enough. It must “Be Great” and do what no other product could do. He didn’t care about closing for the deal to convince you buy. He wanted to open strong and get them at “HELLO”, he was building a culture shift not hardware shift. The rest is now history of course, and Steve Jobs started the mind-set shifting to “Why” when you build out your marketing and advertising storyboard. He was ever bit the innovator on so many levels, a true master to study when marketing a product that will stand ALONE against his competition.
Marketing Like Steve Jobs
Now think about putting your home on the market. Start with your storyboard, this is the critical point of your presentation. How should it look, what do you want to say, how do you want to make the buyer, your audience FEEL and make sure it’s clear. You must use visuals to support your point. I don’t understand how agents can come over, sign the paperwork, put a sign in the yard and it’s in the Multiple Listing Service the next morning. Where are the stage hands, production masters, storyboard, product storytellers? Who’s working on the production? Sorry, to say…NO ONE! You end up in the multiple listing service and the internet looking like every other house and waiting for a buyer to show up. Understand, buyers start the buying process logically, they are thinking about location, mortgage and features. When do they actual buy? When the home fells right and they have an emotional attachment. It’s important to keep your audience focused, and be the Master of your story. We are saying “Hello”, so they need to feel the emotion. This is how we protect your interest to insure we are doing the marketing to get you Top Dollar.
So How Do You Start?
First you bring in a Professional Home Stagger, they see things we won’t. They help set the visual story board. Next professional interior pictures, and drone shots of the exterior. Once the pictures are back, it takes a few days to prepare the virtual tour, and personal property website. Next step the story. I always prepare the story after I spend several hours going through each picture and getting a feel for the house. Your perspective changes when you spend time with each shot. You see and feel things you don’t notice when you walk through the home the 1st or 2nd time. Of course, over time you forget as well. You can take certain views, or features for granted. With all the homes on the market when you purchased, why this one? I do have a questionnaire I ask that you fill out and it does take some time and thought. Sometimes you forget why you bought this house in the 1st place and the questionnaire will help with that. What emotions did you have? Remember, we are getting our audience to form a personal attachment and keeping them focused on your product, your house, and not someone else’s. It’s my opinion, be meticulous about the preparation, and scripting is everything. If you want to sell for Top Dollar, select a production company that sells Real Estate. Remember the Chrysler Super Bowl add from 2011. The story, the emotions felt watching “Imported from Detroit”. The day after the Super Bowl, Chrysler was back on the map, not based on the product…it was story and the emotion those buyers felt. Watch this video and this all started with the story board.
Web Tracking / Reports
How can I prove this works? We track every property website, and everything written through many sources. If you know what you’re doing and code it into your product, you can track it. The custom link design tracks and knows all and so will you. For example, your Custom Property Website is give a special coded link. When I send out Custom emails, Property Blast, printed material, Open House, Facebook or Google Ads… each one of those links has a tracking code. As soon as the link opens, I can start to gather audience intelligence and measure performances. I can measure campaigns and collect insights and optimization of our marketing efforts to better fit the needs of the audience, the buyer looking to buy. In return, your more comfortable were doing everything to sell your home for top dollar. This area of tracking is ever-growing and evolving as we look at all campaign performance to see what works, and more importantly what doesn’t. We also have more traditional reports and feedback as well for your review. For more tips on selling…
Staging increases Value
At some point we have all watched either TV or Facebook video on staging from HGTV or DYI. At least, you should conduct a thorough cleaning, haul out clutter, make sure the home is well-lit and fix any major aesthetic issues. Don’t confuse staging with decorating, there is a difference. The reality is the moment you commit to putting your home up for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home, and not a guest in yours. Every home has its own personality and we need to highlight the interesting features which will increase value. If you supplying a move-in ready home, buyers are likely to pay more for that. It’s another way to have your property stand out over the competition. Why do builders always direct you to the model 1st? They what you to feel the home emotionally, before you start walking through different properties selecting you favorite floor plan.
What is home staging?
If we want to improve our looks we can either see a surgeon or where better make-up. Just like makeup, it’s an on-the-surface solution. Staging can help your place look its best during the sales period without the cost or expensive renovation. Think of staging as an emotional connection that will appeal to buyers so your property stands out in their minds when it’s time to make an offer. Staging doesn’t conceal anything, but it accentuates what’s already there. Is home staging worth it? I Googled that same question and there are several article on the subject. I found this article from US News you may find interesting….
Professional Pictures Tell a Story
It just not taking pictures, it is taking pictures that tell a story. It is building emotion for the buyer to take the next step. Either way, for my clients selling a property…what the buyer sees online is the 1st showing, when they schedule an appointment is the 2nd showing. Remember, when buyers buys “Logic makes them think and Emotion makes them act. “ More showing = BIGGER profits. “
Virtual tours / Standard or 3D
Lights! Camera! Action! Virtual tours allow me to tell a better story. It also helps separate the buyers that are just looking for fun vs. those that are actually buying. Virtual tours gives you the greatest amount of exposure instantly! We can get a head of your competitors and reach more buyers, and more importantly target your prospective audience. Unlike pictures, you can only send one at a time. We share Property tours on many levels, including Email, Facebook with Ads, all Social Media platforms, my database, and Google Ads to name a few. The tours can also be shared with your friends and family. We have many visitors to the site and they can share to their favorite platforms as well. You will also have less stress with showings, with buyers just looking. They will have enough information online to decide if this is the right time for them to move. To me its a huge inconvenience to leave the house and show it to someone who can’t buy now, unless you are willing to take a contingent offer. If a buyer is a serious buyer, what they see online is their 1st showing and we need to open strong. For us, the buyer reviews the production and they get a great feeling about the house and schedule an appointment. The appointment is their 2nd showing. They are validating their feelings. Do you see the pattern? You guessed it, we need is to connect to the buyers emotionally at “HELLO”, able to buy NOW and pay top dollar!
Will set your exterior pictures apart from your competition. If you are scrolling through 30 pictures of homes that meet your criteria, what is going to make you stop and take a look? The 1st photo they see that peaks your interest. Shouldn’t that photo be the BEST and DIFFERENT than every other home on the market? Hiring a professional to take the shots is not cheap and that’s why most agent don’t use them….they don’t spend money marketing your home. They are a “Post and Pray Realtor” praying that someone comes along to buy.
Your Personal Property Website
Personal Property Website custom design is to build value and allow us to showcase your property so its stand above your competition. We have paid advertising on two different property website platforms. Each platform targets buyers a little different, depending on that buyers personality and how they search online. We are advertising the way they gather information and buy. They are our audience, so let’s give them what they want! It’s time to market the World.
Direct Marketing to Other Real Estate Agents
“ Truth” Realtors don’t spend hours looking in the Multiple Listing Service for properties. The go into the Multiple Listing Service and set-up an automatic email to their perspective buyer based on the criteria of their new home. Do you know how many time husband and wife can’t agree on a home, and both are looking for something different. As time goes by, their criteria changes and they get closer together what they need in a new home. They don’t always communicate those changes to their Realtor. True Story: When I listed the home Van Pamel it had been on the market for about a month. We were getting great showings about a showing a day. Buyers were looking for a 4th bedroom and our 4th was in the lower level walk-out. I decided to send out a Property Blast using Zip Your Flyer to market to the agents directly. I selected over 5,000 agents and marketed to all of South East Michigan. Their agent was from Northville , and he called after reviewing the Blast and taking the virtual tour. His cousin was looking for a home in Shelby and thought it would be perfect. He spent a lot of time showing them homes and the husband and wife couldn’t get on the same page. I added the unbranded link to the virtual tour so he could share with his client, and not feel like I was stepping into his space. He in-turn sent them the link and I they liked what they saw online. They couldn’t figure out how they could have missed it, it had everything on both of their list. He showed them the home Saturday, and they immediately scheduled a 2nd showing on Sunday to bring the family through. Sunday night they sent an offer close to full price, great terms and good lender approval. Lesson learned; you can’t assume the information the agents are sending buyers from the Multiple Listing Service or the public sites are meeting the buyers needs….you have to direct market to your audience and this includes other agents. Their wish list or taste change along the way and the original criteria no longer works for them. It is a must for us to direct market to everyone and create another property SOLD!
This is where it gets fun and endless. As Web Developers we inserted code or pixel’s in our headers to track. This will also allow us to reverse engineer and seek out buyers that have searched the internet for their new home. The platform doesn’t matter- Facebook -Zillow- Realtor.com the source does….Goggle Chrome. Everything is tracked by Google and we just reverse engineer and target those buyers. What sets us apart from other brokers? Building our audience base by creating interesting stories via our blog or information on our websites. Most agents spend 2 to 4 hours a day making telemarketing calls, not content writing. We are constantly writing new content to showcase our Client’s Property, Charity Events, Family Fun, Real Estate Question, information on what impacts us as a community. I’m thrilled I now have Facebook Developer status. I’ve jumped through every Google hoop to increase our ranking via Ads and searches through their High Ranking Credential Verification. (we are a safe site) Visitors like what they read and pass on the information to their friends and family. The websites advertising drives our audience to us via Google, Facebook and other Social Media platforms. Our audience can share your Property Website Blog, or an article they read on several platforms including sending an email.
We Market The World
Southeast Michigan is the “Auto Capital of the World”, and a large part of our real estate business comes from families relocating here. There are a few other internet portals I use to spread the word. One is Listhub , it’s the leading nationwide platform for listing management, serving more than 60,000 brokerage firms, and synchronizing listing information from over 600 Multiple Listing Service data sources with more than 180 publisher websites. Next is Keller Williams, we are an American & International real estate franchise that’s headquartered in Austin Texas. With over 150,000 agents Nation Wide, we are the largest real estate franchise by agent count in the world. and one of the largest privately held global residential real estate brokerages.
Luxury Marketing (500k+)
Team Tag it Sold, we don’t list your property in the Multiple Listing Service and Post and Pray for a buyer. I actively and aggressively look for buyers every day. We communicate those results to you several ways. We are looking for your ROI. (Return on Investment)
- Email Buyer Hit Reports; Listhub, Zillow, Trulia, Realtor.com’s and the Multiple Listing Service.
- Property Website tracking with unique link reports
- WordPress tracking with Analytify Pro ,Google Analytics Certified Site reports
- Social Media Tracking Report
- Email, Video, Virtual Tour Open Rate Report
- You have a link to verify in advance and approve the marketing for Virtual tour, Professional Pictures, Text, YouTube Channel, Facebook Virtual Tour, Property Info-line, Property Blast to agents, Linked-In, Tweeter, Zillow, Truila, KW Realty and Realtor.com and the list goes on…..
- Feedback on showings – Provide a report with stats about the showings via Email
- Weekly phone calls at least, and customize when and how you would like you communication updated. ALWAYS, call me or send a text with questions or concerns. I’m working for you, and employed to sell your property.
Market Intelligence Report
Get your Real Estate Market the Statistics with Market Intelligence Report, which demonstrates the economic forces effecting the market. The Pricing Analysis will show a better understanding how your property fits into the market . We can get you up-to-date data on the latest market trends and how that effects your bottom-line.
Is It the Right Time to Sell?
Not sure if this is a good time to sell? Wonder how much you could get for your home? Let us create a comparative market analysis and Market Intelligence report for your home to answer those questions and more.
Find My Perfect Home
Web Development, Production & Content designed by Pam Sawyer @ Team Tag It Sold © 2017 All Rights Reserved