Your home didn’t sell and you need a solution. To make it worse your receiving several phone calls a day from Real Estates Agents wanting to list your house. Most of them will tell you whatever they have to just to get an appointment. They will also tell you their different and the “Truth” most of them do the same thing the other agents did and some might do less. I believe I must earn your trust, I won’t sell you just to get the listing. That’s why I have spent months in Web Development and Publishing so you know up front what I do and how I do it. We need to know if we are the right fit, and my goal is the same as yours…put the most money possible in YOUR pocket not mine. Just so you know why I think I’m different…I’m a Web & Production Developer, WordPress Guru, Social Media & Marketing Producer, Product Storyteller that happens to sell Real Estate.
The Easy Version Of What We Do Differently
If you’re looking for a better way to sell your property, we have a better way. The short of version, Google and Facebook (the internet in general) collect search and buying habits. I am a Web and Facebook Developer that designed this website as a marketing platform and reversed engineered. What this means, we can specifically target those buyers looking for a new home. We customize your marketing and advertising to capture the right audience, so your property stand out over your competition. Technology has changed how we research and buy, including homes. We are modeling our Sales and Marketing from the best…Steve Jobs, Gary Vanerchuck, Amazon, Google and Facebook to name a few. Do you really want to leave it up to buyers to go on Zillow to find their new home knowing the information isn’t always correct and the Zestimate may hurt your position on price? Wouldn’t it make more sense to market to buyers that are looking for exactly what your selling, see the value and willing to pay top dollar? Unless you are a Real Estate Agent that own’s, code’s, develop’s, and produce’s you don’t have access to the information. That means EVERY agent does the exact same thing, Post in the Multiple Listing Service, let’s the internet pick up the IDX feed and Pray a buyers happens to see the property at the right time.
Let’s Talk About the Elephant….Games some Agents Play
Since we have come out of the crash of “08”, I have found in most cases sad to say I meet more agent that are unethical than ethical. I’m not sure if it truly done intentionally or not. I do know one thing, their trained to do the things they do and how to say them. The problem like anything else, they take the information and go to the extremes. Have you looked on YouTube and searched “How to Sell Real Estate”? One training video after another on how to Sell You and not the property. You don’t see marketing ideas, marketing best practice, web development, media production, or content writing on how to sell homes. Just how to sell you to sign the contract and overcome your objections. Where in the heck is the skills training? As you can see, I’m as frustrated with the unethical’s as you are. I’m not sure exactly how we got here, other than we have less leaders and innovators. It seems they are chasing easy quick fixes and shinning objects, and I would classify them as followers. This one concept Realtor’s use I don’t understand at all ” If I don’t sell it we’ll buy it”! So, the property doesn’t sell … are they going to pay what you want for it? Probably Not! I’ve seen a few programs, and if you read what you need to do to qualify most seller’s don’t. If you have to jump through hoops to qualify, is it really a Guarantee or a bait and switch. Another brilliant idea I see, I will give huge discounts if you list with me. They take the listing post it in the Multiple Listing Service and do nothing. So what are they doing to get the property sold for Top Dollar? You guessed it NOTHING! I think they’re still over paid taking it at a reduced price. It’s going to cost you more out-of-pocket than finding an Agent that is a leader in innovation. My concern, if they’ve given their money away up front, what are they using for marketing and advertising? How are they going to match the perfect buyer to your property or are you just planning on giving it away? I don’t know about you, I don’t like the thought of leaving money on the table…it should be in your pocket.
So you save $3,000 in commission and lose $10,000 because you reduced the price. I’m sure Apple, the Auto Industry, shoot even McDonald’s would prefer not spending the money they spend for Marketing and Advertising. If there was easy, and cheap way to find the right customer to pay top dollar for their product…wouldn’t they be doing it? I don’t understand how agents can suggest doing inferior work and expect to get paid, PERIOD! What’s worse, once you’ve been on the market for 4-6 weeks they’ll start hounding you to cut the price. Their answer, “It’s Priced To High”. They are not even considering they could be the problem. Before you even consider lowering the price, review your marketing and your marketing Analytics. Upon review, in most cases you’re not sure the highest level of marketing or advertising was done on your property. So you don’t lower the price, the home sits for 6 months and you are now on the Expired List.
Not ALL agents are the same and there are some good ones out there. I recommend your read what they write, get to know how they think. Are they innovators or sales people. Spending the last several months thinking about this, I have met and spoken to so many Sellers like yourself frustrated with the entire selling process. After hours on the phone or in person I started to see a pattern. Spending the time jotting down each one of their complaints and researching the past several months has led me to developing a solution that works. I’ve read so many books I think I have put Jeff Bezos , CEO Amazon first-born through his first two years of college…at Harvard no less. I have read the best by the best in Marketing, Advertising, and product storytelling. Everyday I keep researching, learning, designing and developing a better way of doing business. If you haven’t read Simon Sinek’s book “Start with Why” you are missing out. If you would like a sneak peek, check out the YouTube video from Ted Talk on Ted.Com. That’s why we believe we start with the storyboard and work through the process A to Z. We have a proven plan and we don’t deviate. That’s why we start with “Why”!
The Production and Presentation
Think of your house as and Apple product and you are Steve Jobs. Steve Jobs would NEVER stand up on stage without bringing in professionals. The masters of their craft, programmers, video production, lighting, and sound. He would even control the temperature in the room depending how he wanted the audience to feel throughout the production, I mean presentation. He would develop his storyboard, what he wanted to present and how he wanted to say it. He wasn’t selling a thing, he was selling a lifestyle. Yes, you could touch it and use it and that wasn’t good enough… you had to feel it. He would rehearse on stage for hours end over many weeks before a launch. In the movie Steve Jobs, the part that resonated with me as he was practicing for the launch of the Macintosh, Jobs was upset the computer wouldn’t speak when you turned it on. It had to say “HELLO”. Not fake it, he demanded and didn’t care how many people it took or the cost, on opening day it will say “HELLO” ! As leader and innovator, good wasn’t good enough. It must “Great” and do what no other product could do. He didn’t care about closing for the deal…he wanted to open strong and get them with “HELLO”. The rest is now history of course, and Steve Jobs started the mind-set shift of “Why”. He was ever bit the innovator on so many levels, a true master to study when marketing a product that will stand OUT ALONE against his competition.
Marketing Like Steve Jobs
Start with your storyboard, this is the critical point of your presentation. How should it look, what do you want to say, how do you want to make the consumer, your audience FEEL and make sure it’s clear. You must use visuals to support your point. I don’t understand how agents can come over, sign the paperwork, put a sign in the yard and it’s in the Multiple Listing Service the next morning. Where are the stage hands, production masters, storyboard, product storyteller? Who’s working on the production? Sorry, to say…NO ONE! You end up in the multiple listing service and the internet looking like every other house and waiting for a buyer to show up. Understand, buyers start the buying process logically, they are thinking about location, mortgage and features. When do they actual buy? When the home fells right and they have an emotional attachment. It’s important to keep your audience focused, and be the Master of your story. We are saying “Hello”, so they need to feel the emotion.
So How Do You Start?
First you bring in a Professional Home Stagger, they see things we won’t. They help set the visual story board. Next professional interior pictures, and drone shots of the exterior. Once the pictures are back, it takes a few days to prepare the virtual tour, and personal property website. Next step the story. I always prepare the story after I spend several hours going through each picture and getting a feel for the house. Your perspective changes when you spend time with each shot. You see and feel things you don’t notice when you walk through the home the 1st or 2nd time. Of course, over time you forget as well. You can take certain views, or features for granted. With all the homes on the market when you purchased, why this one? I do have a questionnaire I ask that you fill out and it does take some time and thought. Sometimes you forget why you bought there in the 1st place and the questionnaire will help with that, what emotions did you have? Remember, we are getting our audience to form a personal attachment and keeping them focused on your product, your house, and not someone else’s. It’s my opinion, be meticulous about the preparation, and scripting is everything. If you want to sell for Top Dollar select a production company that sells Real Estate.
Technology… we use it Differently
Real Estate Sold Differently
I’ve spent hundreds of hours understanding the changes in Real Estate Technology and how that effect the Marketing, Advertisement and ultimately your bottom-line. I am constantly looking for better ways. What’s changed, what are the Real Estate Disrupters, understanding the tools from the inside out. Always, looking for ways to customize my client experience so they are confident they are getting Top Dollar for their home. We are a Website Development & Production company that sells Real Estate.
Our Approach to Pricing
When I figure price I use several tools. I print a Market Intelligence Report and Market Price Report for your review. I print a Market Analysis using the Price Driven Approach for your review. Next, we look at the Value Driven approach and review the appraisal rules about Value Driven Approach. I send the information in advance for your review and we will discuss a pricing range when we meet. Keep in mind, the most import piece is doing the Right Marketing so you don’t leave money on the table.
Market Intelligence Report
Get your Real Estate Market the Statistics with Market Intelligence Report, which shows the economic forces effecting the market. The Pricing Analysis will show a better understanding how your property fits into the market . We can get you up-to-date data on the latest market trends and how that effects your bottom-line.
Is It the Right Time to Sell?
Not sure if this is a good time to sell? Wonder how much you could get for your home? Let us create a comparative market analysis and Market Intelligence report for your home to answer those questions and more.
Find My Perfect Home
Web Development, Production & Content designed by Pam Sawyer @ Team Tag It Sold © 2017 All Rights Reserved